Monday, December 16, 2019

Self-Deprecation

I don't have to scroll very far down my Facebook feed to find a post that is self-deprecating. For our first example, we have a self-deprecating parenting post:

In this post, the first sentence states the event of a 7 year old child expressing affinity for two particular music groups - System of a Down and Papa Roach. Following that information is a question that could be read as rhetorical, sarcastic, inviting judgment, or fishing for compliments - "We're doing ok with this parenting thing, right?!" Below is a parenthetical disclaimer: "(For the record, they were radio-friendly lyrics only.)" Based on the disclaimer, I interpret the second sentence as sarcastic, and meant as a dig on their parenting.  If a 7 year old is into those two hard rock bands from the 2000s, it isn't likely that he heard about them from his school friends. So his familiarity with the music in the first place, it can be assumed, is owing to his parents exposing him to it. The next assumption is that this music, to most discerning adults (or parents who are doing "ok" or better), is not appropriate for children.

Self-defense/coping mechanism

Responses to self-deprecating humor --- the "awwww"

https://www.themuse.com/advice/just-call-me-mother-of-the-year-a-closer-look-at-selfdeprecation - By making light of my experience as a career-loving parent, am I silently consenting to a culture that still requires mothers with careers to, at the very least, publicly display a little guilt?

https://www.theodysseyonline.com/we-are-living-in-the-age-of-self-deprecation -So we started to laugh at ourselves, and it worked to generally create a funny, and somewhat relatable conversation. It spread to more well known people, and the internet began to boom with self deprecating humor, which became a sort of social status marker.

https://www.marketsmiths.com/2018/master-self-deprecation-brand-voice/ - "hip, humble" - poking fun at yourself - like in my curtain speech at the black history program - endearing - a strong, consistent, and unexpected brand voice can step in to disarm reluctant consumers of all age groups. One that doesn’t boast, that doesn’t take itself too seriously, and that certainly doesn’t mind having some fun at its own expense.


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